[{"data":1,"prerenderedAt":437},["ShallowReactive",2],{"$settings":3,"page\u002Fhome":88},{"id":4,"uid":5,"url":5,"type":6,"href":7,"tags":8,"first_publication_date":9,"last_publication_date":10,"slugs":11,"linked_documents":12,"lang":13,"alternate_languages":14,"data":15},"alt9FREAACwAThuF",null,"settings","https:\u002F\u002Fthelocus.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=aql9fhEAACoAZXhv&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22alt9FREAACwAThuF%22%29+%5D%5D",[],"2026-07-18T13:18:44+0000","2026-09-15T17:16:46+0000",[6],[],"pt-br",[],{"site_name":16,"meta_title":17,"meta_description":18,"meta_image":19,"meta_image_link":5,"menu":29,"footer_text_1":50,"footer_text_2":56,"social_items":74,"contact_whatsapp":85,"contact_email":87},"The Locus","The Locus | Branding for Local Strategy.","Criação e inteligência de marca para o momento e comportamento de cada mercado.",{"dimensions":20,"alt":5,"copyright":5,"url":23,"id":24,"edit":25},{"width":21,"height":22},1200,770,"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F95Mqn47LZmfjjPlv_cover.jpg?auto=format,compress","95Mqn47LZmfjjPlv",{"x":26,"y":26,"zoom":27,"background":28},0,1,"transparent",[30,35,46],{"link_type":31,"key":32,"url":33,"text":34},"Web","5367f250-4c8e-43de-8616-4b594cbbc8cf","\u002F#slice02b5f82cda49dc4a9886c6d09fb023373a","Trabalho",{"id":36,"type":37,"tags":38,"lang":13,"slug":39,"first_publication_date":40,"last_publication_date":40,"uid":41,"link_type":42,"key":43,"isBroken":44,"text":45},"aqk4SBEAACgAZQLE","page",[],"decifrando-culturas.entendendo-negocios.construindo-marcas.","2026-09-15T12:22:16+0000","sobre","Document","59902e0b-8afb-4d7d-b21b-32212f7c229b",false,"Sobre",{"link_type":31,"key":47,"url":48,"text":49},"1df63e8a-fe20-46fc-a0e9-d31f93673867","\u002F#bsx-footer","Contato",[51],{"type":52,"text":53,"spans":54,"direction":55},"heading2","Branding for Local Strategy.",[],"ltr",[57],{"type":58,"text":59,"spans":60,"direction":55},"paragraph","AV. JUSCELINO KUBITSCHEK, 1327, SÃO PAULO - BRASIL | +55 (11) 91934 5570 | HELLO@WHERE.CONSULTING",[61,68],{"start":62,"end":63,"type":64,"data":65},53,72,"hyperlink",{"link_type":31,"url":66,"target":67},"tel:+5511919345570","_self",{"start":69,"end":70,"type":64,"data":71},75,97,{"link_type":31,"url":72,"target":73},"mailto:hello@where.consulting","_blank",[75,80],{"link":76},{"link_type":31,"key":77,"url":78,"target":73,"text":79},"97d241ba-0633-443e-8133-9a37a1b7d724","https:\u002F\u002Fwww.linkedin.com\u002Fshowcase\u002Fthe-locus-consulting\u002F","Linkedin",{"link":81},{"link_type":31,"key":82,"url":83,"target":73,"text":84},"b8e06f3d-9dea-45df-9ede-0642c9ec5985","https:\u002F\u002Fwww.instagram.com\u002Fthelocus.branding\u002F","Instagram",{"link_type":86},"Any",{"link_type":86},{"id":89,"uid":90,"url":5,"type":37,"href":91,"tags":92,"first_publication_date":93,"last_publication_date":94,"slugs":95,"linked_documents":97,"lang":13,"alternate_languages":98,"data":99},"alt9ABEAAC0AThte","home","https:\u002F\u002Fthelocus.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=aql9fhEAACoAZXhv&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22alt9ABEAAC0AThte%22%29+%5D%5D",[],"2026-07-18T13:18:05+0000","2026-09-15T17:12:20+0000",[96],"inteligencia-de-marca-parao-momento-de-cada-negocio-ecomportamento-de-cada-mercado.",[],[],{"slices":100,"meta_title":17,"meta_description":18,"meta_image":436,"meta_image_link":5},[101,129],{"variation":102,"version":103,"items":104,"primary":105,"id":127,"slice_type":128,"slice_label":5},"default","initial",[],{"title":106,"marquee":111,"image":112,"video":119},[107],{"type":108,"text":109,"spans":110,"direction":55},"heading1","Inteligência de marca para\no momento de cada negócio e\ncomportamento de cada mercado.",[],"BRANDING FOR LOCAL STRATEGY",{"dimensions":113,"alt":5,"copyright":5,"url":116,"id":117,"edit":118},{"width":114,"height":115},2880,1440,"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FsAPT0Khgwijwzwsl_background.png?auto=format,compress","sAPT0Khgwijwzwsl",{"x":26,"y":26,"zoom":27,"background":28},{"link_type":120,"key":121,"kind":122,"id":123,"url":124,"name":125,"size":126},"Media","f119f20c-7d09-4b5f-bc9a-968cb1db5725","file","PqhgpTEafpqC5RE0","https:\u002F\u002Fthelocus.cdn.prismic.io\u002Fthelocus\u002FPqhgpTEafpqC5RE0_video.mp4","video.mp4","2118050","slice01$a7118255-0520-4b36-abde-670bf43c7deb","slice01",{"variation":102,"version":103,"items":130,"primary":131,"id":434,"slice_type":435,"slice_label":5},[],{"items":132,"marquee":427},[133,145,155,165,175,185,195,205,214,224,234,244,254,264,274,283,293,303,313,323,332,341,350,360,370,380,390,400,409,418],{"image":134,"title":141},{"dimensions":135,"alt":5,"copyright":5,"url":138,"id":139,"edit":140},{"width":136,"height":137},900,450,"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FN-UxjZVKZqLohDa4_Audaar.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","N-UxjZVKZqLohDa4",{"x":26,"y":26,"zoom":27,"background":28},[142],{"type":58,"text":143,"spans":144,"direction":55},"Audaar\nPlataforma de Hospedagem",[],{"image":146,"title":151},{"dimensions":147,"alt":5,"copyright":5,"url":148,"id":149,"edit":150},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FQbQM1PGRAlERRM1j_RedeChevrolet.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","QbQM1PGRAlERRM1j",{"x":26,"y":26,"zoom":27,"background":28},[152],{"type":58,"text":153,"spans":154,"direction":55},"Rede Chevrolet\nExperiência de Marca e Lançamento ",[],{"image":156,"title":161},{"dimensions":157,"alt":5,"copyright":5,"url":158,"id":159,"edit":160},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FmnbFFJgeHCkJl2I3_Vista.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","mnbFFJgeHCkJl2I3",{"x":26,"y":26,"zoom":27,"background":28},[162],{"type":58,"text":163,"spans":164,"direction":55},"Vista\nSanta Catarina",[],{"image":166,"title":171},{"dimensions":167,"alt":5,"copyright":5,"url":168,"id":169,"edit":170},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002Fh1LCpSzmmQvi-54s_Rectangle35.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","h1LCpSzmmQvi-54s",{"x":26,"y":26,"zoom":27,"background":28},[172],{"type":58,"text":173,"spans":174,"direction":55},"Uniqo\nRio de Janeiro",[],{"image":176,"title":181},{"dimensions":177,"alt":5,"copyright":5,"url":178,"id":179,"edit":180},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F1x1Zr7ZtHZ-CQS4R_Arqos.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","1x1Zr7ZtHZ-CQS4R",{"x":26,"y":26,"zoom":27,"background":28},[182],{"type":58,"text":183,"spans":184,"direction":55},"Arqos\nSão Paulo",[],{"image":186,"title":191},{"dimensions":187,"alt":5,"copyright":5,"url":188,"id":189,"edit":190},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FBxycaw9y5CdRUiul_Hurbana.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","Bxycaw9y5CdRUiul",{"x":26,"y":26,"zoom":27,"background":28},[192],{"type":58,"text":193,"spans":194,"direction":55},"Hurbana\nSanta Catarina",[],{"image":196,"title":201},{"dimensions":197,"alt":5,"copyright":5,"url":198,"id":199,"edit":200},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FnLfi197biBC0iufH_Cidadedas%C3%81guas.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","nLfi197biBC0iufH",{"x":26,"y":26,"zoom":27,"background":28},[202],{"type":58,"text":203,"spans":204,"direction":55},"Cidade das Águas\nSanta Catarina",[],{"image":206,"title":211},{"dimensions":207,"alt":5,"copyright":5,"url":208,"id":209,"edit":210},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FU2BZSqEabsoFsed__Uniqo.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","U2BZSqEabsoFsed_",{"x":26,"y":26,"zoom":27,"background":28},[212],{"type":58,"text":173,"spans":213,"direction":55},[],{"image":215,"title":220},{"dimensions":216,"alt":5,"copyright":5,"url":217,"id":218,"edit":219},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FqujkY6Azq1Z97eko_WohnClub.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","qujkY6Azq1Z97eko",{"x":26,"y":26,"zoom":27,"background":28},[221],{"type":58,"text":222,"spans":223,"direction":55},"Wohn Club\nClube de Campo",[],{"image":225,"title":230},{"dimensions":226,"alt":5,"copyright":5,"url":227,"id":228,"edit":229},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002Fr-ym0tlv022Lk98t_ViladasGal%C3%A9s.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","r-ym0tlv022Lk98t",{"x":26,"y":26,"zoom":27,"background":28},[231],{"type":58,"text":232,"spans":233,"direction":55},"Vila das Galés\nPorto Belo",[],{"image":235,"title":240},{"dimensions":236,"alt":5,"copyright":5,"url":237,"id":238,"edit":239},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FySfJsfONP5dxXWQa_Esta%C3%A7%C3%A3oUnifique-1.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","ySfJsfONP5dxXWQa",{"x":26,"y":26,"zoom":27,"background":28},[241],{"type":58,"text":242,"spans":243,"direction":55},"Estação Unifique\nBlumenau",[],{"image":245,"title":250},{"dimensions":246,"alt":5,"copyright":5,"url":247,"id":248,"edit":249},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F3fwPl8FhIBYYeWrI_LivUp.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","3fwPl8FhIBYYeWrI",{"x":26,"y":26,"zoom":27,"background":28},[251],{"type":58,"text":252,"spans":253,"direction":55},"LivUp\nEspaço Saúde, São Paulo",[],{"image":255,"title":260},{"dimensions":256,"alt":5,"copyright":5,"url":257,"id":258,"edit":259},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FmZQxUbfKmB7p_UZO_Hemero.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","mZQxUbfKmB7p_UZO",{"x":26,"y":26,"zoom":27,"background":28},[261],{"type":58,"text":262,"spans":263,"direction":55},"Hemero\nParque de Arte e Natureza",[],{"image":265,"title":270},{"dimensions":266,"alt":5,"copyright":5,"url":267,"id":268,"edit":269},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FUb5R7hk2jz_en3xL_Vista-1.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","Ub5R7hk2jz_en3xL",{"x":26,"y":26,"zoom":27,"background":28},[271],{"type":58,"text":272,"spans":273,"direction":55},"Vista\nSanta Cantarina",[],{"image":275,"title":280},{"dimensions":276,"alt":5,"copyright":5,"url":277,"id":278,"edit":279},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FNGv8TjXFb1_uId0o_Esta%C3%A7%C3%A3oUnifique.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","NGv8TjXFb1_uId0o",{"x":26,"y":26,"zoom":27,"background":28},[281],{"type":58,"text":242,"spans":282,"direction":55},[],{"image":284,"title":289},{"dimensions":285,"alt":5,"copyright":5,"url":286,"id":287,"edit":288},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F4BObiDUMiYLFoDCp_DISTRITQ.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","4BObiDUMiYLFoDCp",{"x":26,"y":26,"zoom":27,"background":28},[290],{"type":58,"text":291,"spans":292,"direction":55},"DISTRITQ\nAlphaville, São Paulo",[],{"image":294,"title":299},{"dimensions":295,"alt":5,"copyright":5,"url":296,"id":297,"edit":298},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FnS-QzZHTOYGgOihR_LaMarina.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","nS-QzZHTOYGgOihR",{"x":26,"y":26,"zoom":27,"background":28},[300],{"type":58,"text":301,"spans":302,"direction":55},"LaMarina\nRio de Janeiro",[],{"image":304,"title":309},{"dimensions":305,"alt":5,"copyright":5,"url":306,"id":307,"edit":308},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002Fw26MieIGyJ8ZJZzk_PasseioPrimavera.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","w26MieIGyJ8ZJZzk",{"x":26,"y":26,"zoom":27,"background":28},[310],{"type":58,"text":311,"spans":312,"direction":55},"Passeio Primavera\nFlorianópolis",[],{"image":314,"title":319},{"dimensions":315,"alt":5,"copyright":5,"url":316,"id":317,"edit":318},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FX1yF3lK9fTagc3vb_CidadeAruna.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","X1yF3lK9fTagc3vb",{"x":26,"y":26,"zoom":27,"background":28},[320],{"type":58,"text":321,"spans":322,"direction":55},"Cidade Aruna\nParaná",[],{"image":324,"title":329},{"dimensions":325,"alt":5,"copyright":5,"url":326,"id":327,"edit":328},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F8oMqzvQkIFqvBH3y_WohnClub-1.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","8oMqzvQkIFqvBH3y",{"x":26,"y":26,"zoom":27,"background":28},[330],{"type":58,"text":222,"spans":331,"direction":55},[],{"image":333,"title":338},{"dimensions":334,"alt":5,"copyright":5,"url":335,"id":336,"edit":337},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F623Fnaqwkhd-ZymC_RedeChevrolet-1.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","623Fnaqwkhd-ZymC",{"x":26,"y":26,"zoom":27,"background":28},[339],{"type":58,"text":153,"spans":340,"direction":55},[],{"image":342,"title":347},{"dimensions":343,"alt":5,"copyright":5,"url":344,"id":345,"edit":346},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FUY8jY_UnscabsVwD_Audaar-1.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","UY8jY_UnscabsVwD",{"x":26,"y":26,"zoom":27,"background":28},[348],{"type":58,"text":143,"spans":349,"direction":55},[],{"image":351,"title":356},{"dimensions":352,"alt":5,"copyright":5,"url":353,"id":354,"edit":355},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FLqQielRocu9iFBMZ_Expandh.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","LqQielRocu9iFBMZ",{"x":26,"y":26,"zoom":27,"background":28},[357],{"type":58,"text":358,"spans":359,"direction":55},"Expandh\nSão Paulo e Goiás",[],{"image":361,"title":366},{"dimensions":362,"alt":5,"copyright":5,"url":363,"id":364,"edit":365},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F4SagFUfHDrTqfmfo_Benjamin.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","4SagFUfHDrTqfmfo",{"x":26,"y":26,"zoom":27,"background":28},[367],{"type":58,"text":368,"spans":369,"direction":55},"Benjamin\nCorporate",[],{"image":371,"title":376},{"dimensions":372,"alt":5,"copyright":5,"url":373,"id":374,"edit":375},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FtRSGmQWPwpeuQT1O_Encantar.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","tRSGmQWPwpeuQT1O",{"x":26,"y":26,"zoom":27,"background":28},[377],{"type":58,"text":378,"spans":379,"direction":55},"Encantar\nNatal, Rio Grande de Norte",[],{"image":381,"title":386},{"dimensions":382,"alt":5,"copyright":5,"url":383,"id":384,"edit":385},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FmAzu_C-SJEAr57ug_Harmonia.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","mAzu_C-SJEAr57ug",{"x":26,"y":26,"zoom":27,"background":28},[387],{"type":58,"text":388,"spans":389,"direction":55},"Harmonia\nRio de Janeiro",[],{"image":391,"title":396},{"dimensions":392,"alt":5,"copyright":5,"url":393,"id":394,"edit":395},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F2l_ri_AWM6gatOXj_TOTNT.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","2l_ri_AWM6gatOXj",{"x":26,"y":26,"zoom":27,"background":28},[397],{"type":58,"text":398,"spans":399,"direction":55},"TOTNT\nSanta Catarina",[],{"image":401,"title":406},{"dimensions":402,"alt":5,"copyright":5,"url":403,"id":404,"edit":405},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F1D1QJ_h5xWfRgNr3_LaMarina-1.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","1D1QJ_h5xWfRgNr3",{"x":26,"y":26,"zoom":27,"background":28},[407],{"type":58,"text":301,"spans":408,"direction":55},[],{"image":410,"title":415},{"dimensions":411,"alt":5,"copyright":5,"url":412,"id":413,"edit":414},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002F5jbsgDdt3GBP5IMQ_PasseioPrimavera-1.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","5jbsgDdt3GBP5IMQ",{"x":26,"y":26,"zoom":27,"background":28},[416],{"type":58,"text":311,"spans":417,"direction":55},[],{"image":419,"title":424},{"dimensions":420,"alt":5,"copyright":5,"url":421,"id":422,"edit":423},{"width":136,"height":137},"https:\u002F\u002Fimages.prismic.io\u002Fthelocus\u002FwlX6NZnrl_b1waDK_Hemero-1.jpg?auto=format,compress&rect=0,0,908,454&w=900&h=450","wlX6NZnrl_b1waDK",{"x":26,"y":26,"zoom":27,"background":28},[425],{"type":58,"text":262,"spans":426,"direction":55},[],{"dimensions":428,"alt":5,"copyright":5,"url":431,"id":432,"edit":433},{"width":429,"height":430},1274,151,"https:\u002F\u002Fthelocus.cdn.prismic.io\u002Fthelocus\u002FAM-hCRH1eu2ULM0__logo.svg","AM-hCRH1eu2ULM0_",{"x":26,"y":26,"zoom":27,"background":28},"slice02$b5f82cda-49dc-4a98-86c6-d09fb023373a","slice02",{},1789492854625]